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Below is an agenda from one of our
Professional Seminars. The details of the seminar will change your company
forever! You will notice right away that this seminar is VERY different. You
will have homework each night and will be tested each morning. When you leave,
you will have developed a plan of action to immediately impact your company.
We're not just concerned about your attendance at the seminar, we are concerned
about your success after the seminar!
This seminar is based on our book,
Culturrifc!. It would help you get a fuller understanding of the
seminar if you checked out the overview
of the book!
For best
results, we recommend seminar seating be limited to 50
participants!
Day
1
6:00pm Sign-in/Registration
6:30pm Masquerade Reception
"Learn who is in the group and who your
team will be for the seminar."
"Come dressed as your favorite actor or
actress. Cartoon characters are acceptable."
8:30pm Assignment
Reading: Prelude, Chapter One, License
to Drive
Written: None

Day 2 7:30am
Breakfast (On Your Own)
8:00am Physical Aerobics (not like it
sounds)
"Energizers to get the blood pumping and
the brain ready to learn."
8:30am Mental Aerobics
"Morning exam to test your homework and
class work."
9:00am Corporate Culture
Define
Corporate Culture.
Discuss
the 5 key elements of a service culture.
Define the
terms "visible" and unvisible" as
they relate to corporate culture.
Describe
the two sides of a corporate culture.
Conduct a
culture assessment.
11:30am The Culture Cycle
Define the
6 elements of the culture cycle.
Discuss
the great culture change mistake.
1:00pm Lunch
2:00pm Experiential Training
"Discover how powerful experiential
training can be in creating an atmosphere of
teamwork, trust, and confidence within your
company as you make your journey of culture
change."
6:00pm Assignment
Reading: The Culture Cycle, Everything
Speaks, The Roadmap
Written: Culture Assessment

Day
3 7:30am Breakfast (On Your Own)
8:00am Physical Aerobics (not like it
sounds)
"Energizers to get the blood pumping and
the brain ready to learn."
8:30am Mental Aerobics
"Morning exam to test your homework and
class work."
Share Culture Assessment Assignments
9:00am The Roadmap to Culture Change
Describe
the steps you must take in order to instill a
service culture in your company.
10:00am Your Companys Product
Define
what a company product truly is.
Discuss
other company products for reference.
Describe
how to discover your companys product.
Define a
company product for your mock company.
11:00am Vision Statements
Discuss
the purpose of a vision statement.
Describe
how to write an enlisting vision statement.
Discuss
other company vision statements for reference.
Write a
vision statement for your mock company.
12:00pm Mission Statements
Discuss
the difference between a vision statement and a
mission statement.
Define how
to write and communicate your mission statement
within your company.
Write a
mission statement for your mock company.
1:00pm Lunch
2:00pm Experiential Training Exercise
"Discover the importance of communication
in a culture change initiative through completing
an experiential exercise known as Land Mines."
3:00pm Service Formulas
Define the
term service formula.
Describe
the three parts to a service formula.
Write a
service formula for your mock company.
4:00pm Mock Company Work
"During this session, the teams of mock
companies assigned Saturday evening will break
out into separate rooms and create their product,
vision and mission statements and service
formula."
5:30pm Mock Company Reports
"Each mock company will report their new
culture to the rest of the group one by one. The
purpose of this exercise is to help the
participants familiarize themselves with the
process for when they return to their
companies."
6:30pm Assignment
Reading: Casting, Training, and
Creating Your Corporate University
Written: Culture Change Plan
Development
7:30pm Dinner
Guest Speaker Star

Day 4
7:30am Breakfast (On Your Own)
8:00am Physical Aerobics (not like it
sounds)
"Energizers to get the blood pumping and
the brain ready to learn."
8:30am Mental Aerobics
"Morning exam to test your homework and
class work."
9:00am Casting
Define the
term casting.
Describe
ways to reengineer your Human Resources
department into a casting department.
Discuss
the role of recasting in a service culture.
Discuss
ways to hire creativity creatively.
12:00pm Training and the Corporate
University
Define
Learning.
Discuss
the role of training in creating a service
culture.
Define the
four types of Corporate Universities.
Describe
the 5 things that make a corporate university
successful.
1:30pm Lunch
2:30pm Experiential Training Exercise
"Discover what the term Everything Speaks
is really all about when you complete this
experiential training exercise called Noahs
Ark."
3:30pm Awards and Recognition
Define the
11 rules for proper awards.
Discuss
ways to improve your companys awards and
recognition program.
3:30pm Developing Your Plan for Culture
Change
"Start to create your plan of action for
implementing culture change within your company.
You will work in cross-teams to get varied input
and feedback."
5:30pm Assignment
Reading: Awards and Recognition,
Getting to the Heart of the Matter
Written: Culture Change Plan
Development

Day 5
7:30am Breakfast (On Your Own)
8:00am Physical Aerobics (not like it
sounds)
"Energizers to get the blood pumping and
the brain ready to learn."
8:30am Mental Aerobics
"Morning exam to test your homework and
class work."
9:00am Resistance is Futile
Discuss
the resistance that all culture change
efforts receive.
Describe
ways to deal with resistance.
10:30am Plan Development Reports
"All participants will share their plan
with the rest of their team. Each team member
will be required to give feedback and
encouragement during this process. The purpose of
this assignment is to send the participants back
to their companies with a plan of action that
will succeed."
1:00pm Closing Ceremonies
2:00pm Adjourn
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